billboard for jedediah smith

This billboard incorporates my logo as well as an ad. theme throughout the entire branding process. I really enjoy the playful feel of the billboard as well as the color scheme throughout! 

actual final logo

after tons of revisions I finally have a final logo. I decided to take away the lines in the previous attempt. The text is also closer together as well as different colors. I am really excited about this final. 

This is the final logo I decided on for my state park branding project. I really enjoy the playfulness of this logo and plan to take that theme throughout the entire branding system.

This week I learned a great deal on color choices. I learned how to access the colorbook library 

in illustrator and learned a bit on what color schemes fit best together. 

I decided to go ahead and work on this logo. The rest of the sketches of the other logos looked too illustrative. This one shows simplicity, as well as the redwoods and river I wanted to focus on. I am still not too sure about what colors to use. So far I've learned that basic dark green is too general so I'm heading towards the logo with black and the pale light green. 

These are the final 4 logo Ideas i have. My favorite has to be the single line river and tree on the top left. The colors i'm planning for it are dark green and a variety of shades of blues on the river.

These two different signs show bathrooms and hiking in a way without words. I love the unquieness of the first sign, the bathroom how the image was just flipped to show male and female. The hiking sign is a little less artistic, but still shows one whats going on without the use of words.

This is my refined idea on building the cantaloupe texture. The actual slice that comes out needs to be tweaked a bit but overall I have I good feeling it will work out!