billboard for jedediah smith

This billboard incorporates my logo as well as an ad. theme throughout the entire branding process. I really enjoy the playful feel of the billboard as well as the color scheme throughout! 

actual final logo

after tons of revisions I finally have a final logo. I decided to take away the lines in the previous attempt. The text is also closer together as well as different colors. I am really excited about this final. 

This is the final logo I decided on for my state park branding project. I really enjoy the playfulness of this logo and plan to take that theme throughout the entire branding system.

This week I learned a great deal on color choices. I learned how to access the colorbook library 

in illustrator and learned a bit on what color schemes fit best together. 

I decided to go ahead and work on this logo. The rest of the sketches of the other logos looked too illustrative. This one shows simplicity, as well as the redwoods and river I wanted to focus on. I am still not too sure about what colors to use. So far I've learned that basic dark green is too general so I'm heading towards the logo with black and the pale light green. 

These are the final 4 logo Ideas i have. My favorite has to be the single line river and tree on the top left. The colors i'm planning for it are dark green and a variety of shades of blues on the river.

These two different signs show bathrooms and hiking in a way without words. I love the unquieness of the first sign, the bathroom how the image was just flipped to show male and female. The hiking sign is a little less artistic, but still shows one whats going on without the use of words.

This is my refined idea on building the cantaloupe texture. The actual slice that comes out needs to be tweaked a bit but overall I have I good feeling it will work out! 

Sketch for cantaloupe packaging idea

The first sketch on the top is the one i decided to go with for the food packaging project. It will be constructed in more of an octagon shape followed around into a circle. one piece will be removable to show the color and texture on the inside. It's going to be difficult constructing a sphere like object out of paper then taking a slice out of it. 

On this website I really enjoyed the pear packaging the most! 

http://www.tutorial9.net/resources/phenomenal-packaging-design-inspiration/

chosen food product

For this assignment I have chosen to work with either an eggplant or a cantaloupe. These two items will be difficult because they are both round and smooth. 

least favorite and favorite flamingo

the flamingo on top is my least favorite of all the designs. The goal of it was to show an action and i wanted to show kicking a ball. Later, I actually turned the flamingo itself into a ball which i feel like does not work at all.

My favorite illustration is the high impact flamingo. I used the work of Roy Lichtenstine for inspiration. I feel like this image really does give one the comic book feel he created within his illustrations.  

stage 2 flamingos

flamingo logo

I decided on these three images for my final project because they are simple, yet eye catching. 

My first object was a flamingo. It was difficult not to give the image a realistic feel, but a more simple modified symbolic feel. The second image, the small candle was alot easier to simplify. With such a simple image I was able to add some creativity with the image by adding some detail on the base of the candle. The final candle I was not too happy with. I believe it is too simple, but it still gets the point across of being a basic candle.   

Symbols, weak and strong

The first symbol is hard to understand at first, I feel like it's only successful with text explaining it is a fish. Also, maybe a blue background would make the understanding more clear.  

I believe this image of apples is a strong symbol because the apples are easily understood as apples they are not photorealistic, but rendered in a quick stroke style.

The illustration of the chicken is easy to understand, has the colors recognizable  with a chicken, and also shows a egg making one think of chickens which is why I feel this is a successful symbol.